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It was a screen appearance that launched the fame of the rectangular sports watch, even significantly helping it to achieve a cult-like following. For many people, TAG Heuer is connected to Steve McQueen, since his Monaco is glamorously featured in the film classic Le Mans.

In the 70’s and 80’s, widely considered the golden age of Formula 1, all the famous daredevils such as Gilles Villeneuve, Ayrton Senna, and Niki Lauda flamboyantly displayed their Carreras, Monacos, Silverstones, and Autavias on every occasion. The brand is synonymous for racing sports and adventurous bravado fused together with sentimental yearnings of past times. In the same vein, TAG Heuer isn’t lagging behind either. When anything involves elapsed time, then motorsports usually are not far off. Through meticulous craftsmanship, it’s made meaningful and important contributions by devising the Calibre 11 and developing the oscillating pinion. It’s the perfect embodiment of our #DontCrackUnderPressure campaign.” – explains in the press release Jean-Claude Biver, CEO of TAG Heuer and Chairman of the Watch Division of LVMH group.It’s not an exaggeration to describe Tag Heuer as a heavy hitter when it comes to the overall evolution of the modern chronograph. Just take a look at this car, it’s powerful, different, and breaks the mould. Nissan NISMO is the perfect challenger, a pioneer when it comes to the technology in their cars, and also particularly in the way they communicate with young people using their massive social media presence. “We want innovation, audacity, and courage to return to the Le Mans course. Completing the ensemble is a soft touch matte alligator leather strap with red top-stitching and titanium deployant. The caseback is decorated with a Nissan NISMO decal. Inside is the Swiss automatic movement TAG Heuer Caliber 16 (base ETA or Sellita) with 25 jewels, 28,800 vph and a power reserve of 42 hours. It has a ceramic bezel with tachometer, an AR-coated sapphire crystal, and it is water resistant to 100 meters. The sporty timepiece features a 43mm case in titanium that is micro-blasted with titanium carbide, domed sapphire crystal with antireflective coating on both sides. TAG Heuer teamed up with the Nissan GT-R LM Nismo racing car and introduced TAG Heuer Carrera “NISMO” Calibre 16 Day-Date Chronograph Special Edition.